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Funnels

Funnels

Updated on September 4, 2020 You’ve probably heard of marketing funnels but if you have not, it is basically a system designed to attract and convert customers (or clients) to your business. The concept is that, like a funnel, marketers cast a wide net to capture as...
Stacking ROIs

Stacking ROIs

Updated on Sept 2, 2020 One of the most frequently asked questions we get at LOOP is “did my email campaign/series perform well?” People are eager to find out whether the money they’ve invested in a marketing strategy is delivering a decent return on investment (ROI)...