What does it mean to be “platform-agnostic”?

What does it mean to be “platform-agnostic”?

Updated on January 29, 2021 “…think of platform agnosticism as the ‘pepper’ in the culinary world.” The term ‘Platform Agnostics’ is not newly coined and as a matter of fact, it had first appeared in a Nexis database dated in 1991. It was not until much recently...
Content Marketing: What it is and why it works

Content Marketing: What it is and why it works

“Content is King”—you’ve probably heard of the phrase before. This quote has its roots in an essay written by none other than Microsoft’s co-founder, Bill Gates, in 1996. In his writing, Gates described the future of the Internet as a marketplace for content. And it...
How to: Create a content calendar

How to: Create a content calendar

If you’re familiar with content marketing and are ready to kick-start your blogging journey, here’s what you will need to stay on top of your game: A content calendar. Sometimes known as an ‘Editorial Calendar’, a content calendar is basically a visual workflow or a...
How referrals can benefit your business

How referrals can benefit your business

Referrals also known as word-of-mouth are an integral part of your business plan and strategy. It achieves both promoting your product to a wider audience and boosting your sales drastically. However, not asking for referrals from your clients actively is a huge...