Which is better, the Flywheel or the Funnel?

Which is better, the Flywheel or the Funnel?

Many businesses have been using Funnels for a number of years successfully, so why are they shifting towards the Flywheel model now? “In previous years, the Funnel has brought great successes in many businesses, but as time went on, customers learned to adapt to...
How to beat excessive screen time

How to beat excessive screen time

With remote work becoming the new normal, everyone is glued to their laptop and computer screens. Before this, employees would take a break from work by having a chat near the cooler or grabbing something to drink from a nearby cafe, but now, even communication is...
7 Creative digital marketing campaigns

7 Creative digital marketing campaigns

It has become evident over time that digital is the only way up from here as many brands have utilised the multimedia platform to tell stories that not only leave an emotional impact but also convey the brand’s core identity. Realising the wide reach of digital...