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Understanding Email Bounce

There are a lot of careful thoughts and planning that goes around curating the perfect email, which is why email bounces are heart-wrenching for many email marketers out there. It’s extremely frustrating when your readers aren’t able to read the information that you...

Videos—the most consumed type of content

Video marketing is not new but it is now considered an accessible and affordable tool for marketers. A decade ago, videos might be considered a luxury but today, all it takes is one touch to turn on the camera function on our phones, select the video option, and...

Lead Generation—How it can help your business

Lead generation is the process of converting strangers into future customers or leads. Read our previous article here to gain a better understanding of what lead generation is before proceeding to today’s topic—How [lead generation] can help your business. Did you...

How to write good and engaging newsletters

Newsletter—what is it and why do people use it? The objective of a newsletter is to update your email lists on your business, products and services. However, a newsletter is not meant to be used for hard selling. Instead of pushing your customers to buy something, a...

Lead Generation—What is it?

When running a business, certainly, you’d want your business to keep growing. In order to do that, you need to market your products and let your prospects know what you can offer them. These processes can be made easier if you know how to play your cards, and one of...

Inclusive Leadership—The New Norm

Inclusivity—what is it that makes people feel included in big groups or organisations? Fair and respectful treatments? Equal pay? The list is never-ending but it all comes down to the leader. Just like how a leader can make or break a team, they can also eliminate or...

Personal domain for email marketing. Why should you get one?

What is a personal domain, and why is it necessary to have one?  To make it easier for you to understand, having a personal domain is like having a storefront. Ask yourself this: If you were to buy a new PC, would you buy it from a vendor that has no visible...

Build Your Tribe: How it can help your business

Human beings are social creatures in need of a sense of belonging. We always find ourselves looking for people whom we share the same interests with, and it is only natural to do so. Hanging out with your posse is a case in point. Did you ever notice that everything...

Funnels

Updated on September 4, 2020 You’ve probably heard of marketing funnels but if you have not, it is basically a system designed to attract and convert customers (or clients) to your business. The concept is that, like a funnel, marketers cast a wide net to capture as...

Stacking ROIs

Updated on Sept 2, 2020 One of the most frequently asked questions we get at LOOP is “did my email campaign/series perform well?” People are eager to find out whether the money they’ve invested in a marketing strategy is delivering a decent return on investment (ROI)...

LOOP STORIES

Real People, Real Stories

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LOOP Stories – Rachel Khoo

LOOP Stories – Rachel Khoo

How has LOOP helped you in your business? The periodic newsletter engagement has added value to the recipients and kept the connection between us ongoing. Did you have any doubts when you first...

LOOP Stories – Mike Yuen

LOOP Stories – Mike Yuen

How has LOOP helped you in your business? Loop has helped me to keep in touch with my clients. My clients are regularly reminded that I'm still active in the business. They would reply to my emails...

LOOP ARTICLES

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Understanding Email Bounce

Understanding Email Bounce

There are a lot of careful thoughts and planning that goes around curating the perfect email, which is why email bounces are heart-wrenching for many email marketers out there. It’s extremely...

Videos—the most consumed type of content

Videos—the most consumed type of content

Video marketing is not new but it is now considered an accessible and affordable tool for marketers. A decade ago, videos might be considered a luxury but today, all it takes is one touch to turn on...