Video marketing is not new but it is now considered an accessible and affordable tool for marketers. A decade ago, videos might be considered a luxury but today, all it takes is one touch to turn on the camera function on our phones, select the video option, and voilà! What’s more amazing is that we can even shoot 4K quality videos on our mobiles now. Meaning, everybody can become a video content creator!
Why do people opt for video marketing?
Video marketing is promoting and marketing your product or services in the form of videos. Besides increased engagement, videos also help communicate your message to your target audience better. The fact that marketers are shifting towards video marketing is not a surprise as video helps consumers digest information easier rather than looking through the overabundance of textual information.
Not only do video contents provide a real-life picture of what is happening but it is also accessible on multiple platforms. Consumers favour it as it is engaging, and marketers like it simply because it has a huge ROI through multiple channels.
Videos on landing pages can increase conversion rates by over 80%. Not to mention, just the mere mention of the word “video” in your email subject can give you an increase of 19% open rates. Video marketing has changed the way salespeople engage with their prospects and delight customers.
According to a research done by Wyzowl, 85% of marketers use video marketing and 92% of marketers believe that video plays a crucial role in their marketing strategy. Instead of relying on videos solely for your marketing purposes, videos are wonderful for campaign efforts and social strategies. Furthermore, 88% of marketers reported that video marketing has provided them with a positive ROI.
The research also suggests that videos will remain a key priority for marketers and that video consumers are likely to increase in 2020 as people are watching significantly more videos than ever before, especially during this time of Covid-19. The number has shown that 99% of current video marketers are set to continue using video marketing, and 95% are planning to increase or maintain their spend.
What are the types of videos you can get into?
Apparently, consumers prefer authentic videos with low quality more than they do high quality videos that feel superficial. Youtube and Facebook are the most popular platforms for video marketing with a percentage of 85% and 79% respectively. However, LinkedIn is seeing a surge in video marketing, and some marketers are currently trying to shift their video marketing into TikTok as well. Here are some of the video content ideas that you can dabble in.
Brand video is aimed to build awareness around your company. You can start by explaining what it is that your company does and what makes your company stand out from the rest. Try to be as creative as you can to shift more eyes towards your brand. Don’t shy away from using animations!
Expert Interview Video
Finding experts (within your field) to share their thoughts and ideas is a great and sure way to build trust with your target audience. The experts don’t necessarily need to have the same point of view as you. The main idea is to achieve an effective discussion among the experts in front of your audience.
You can also try to teach your audience something new that can help them understand your business better. The best thing about this is that your sales team can present it to new prospects and leads, and it may help them understand your business better.
Educational videos can also help build trust between you and your prospects because you are showcasing your niche and expertise. The types of educational videos you can look into are tutorial videos, explainer videos and industry update videos, among others.
Testimonial videos can be done with not only your customers, but also your employees. It shows that people are interested in your company and it also helps establish trust. The one thing that your customer wants to know is that your product or service is able to help provide a solution to their problem, and testimonial videos can help with just that. One way is to create a case study and let your customers or employees become your advocates.
Product Launch Video
When launching a product or service, you need to show to your prospects how it works. You can do a step-by-step demo on how to use it or just simply create a lot of hype before the release of the product. The main idea is to get your customers excited about what you have to offer!
If you want to know more about video marketing or would like to get started, get on a 15 mins call with our lead Marketing Specialist now.
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